COLLECTIVE CLINIC
We worked with The Collective Clinic to build a batched video content strategy with SEO (Search Engine Optimization) at the core of our ideation and production process.
We produced 45 pieces of differentiated video content by answering 30 of the most googled questions by individuals inquiring about neuromodulator, dermal filler, and facial treatments - all within a 1 day video shoot.
BUILD TRUST
Educational content is a key pillar to position yourself as a thought leader and expert in your industry.
By providing real value to the people that consume your content, it gives them a reason to stop scrolling. This increases your watch time and retention rates, which inevitably helps you rank higher on social media algorithms.
SHOW UP IN SEARCH
We compiled the most frequently googled questions associated with the aesthetic injection industry. Focussing on neurmodulators, dermal fillers, and facial skin treatments.
YouTube is the 2nd largest search engine in the world, so by making video content that answers commonly asked questions - you’re more likely to show up in their search results - providing more opportunities for business discovery and growth.
RETAIL SUPPORT
Social media can be one of the most effective tools to sell your products and provide retail support when done correctly.
By using educational content as a vehicle to help answer common questions or solve common problems - you can present your retail products as the solution!
MISCONCEPTIONS
Addressing misconceptions are an effective way to set the record straight and inform your ideal customer in a way that also leverages key search terms so that algorithms can show your content to the right audiences.
COLLECT DATA
Posting consistently is the only way to effectively measure and track the results of not only your social media efforts, but of what type of messaging is resonating with your target audience and performing on social media platforms.
By systemizing the social media production process and batching content we were able to produce 45 pieces of video content for social media with just one shoot.